News & Research Archive

Take Advantage of Promoting Civic Pride

Sep 10, 2007


As a salesperson in commercial real estate I believe that I am also a salesperson selling my city. Without a strong belief in my city there is no way that I can properly present my city to prospective firms looking at off icing there.


I believe that living on the west coast offers me certain disadvantages over my peers on the east coast. Today more than ever the West coast is made of a majority of transplants from other parts of the world. On the east coast you have more people that have generational ties to their homeland than we do. As a result civic pride is harder to find on the west coast.


Recently Mayor Bloomberg has started a new campaign promoting New York pride. He is asking New Yorkers to be friendly to its tourists, be helpful in anyway. Unlike New York, San Francisco has virtually ignored its large tourist industry in this way. How, by failing to rally its citizenry to take pride in its city.


What can be done? First it needs to clean itself by promoting litter campaigns directly to its citizens. Here in a city that promotes itself as being progressive tries to solve its cleanliness problem by penalizing businesses, such as its plastic bag charge campaign. It is not these businesses that are causing the waste it is not even the average customer, it’s the people that simply drop their garbage on the street because they simply don’t care.


Cities across America are competing for tourist dollars, competing for businesses that are looking for the best place to office their business. The winners will be the city that puts out the best “friendly” city size.


As salespeople we need to act as advocates for our cities. We need to get involved through our Chamber of Commerce’s, through our government or start our own initiatives.


As a result of your efforts you will be awarded both directly and indirectly with benefits for promoting civic pride. People and firms will take notice of your efforts and when it comes time to needing your services they will be reminded of whom to work with.




Written by: Hans Hansson


Hans Hansson is President of Starboard TCN Worldwide Real Estate Services as well as a member of the Board of Directors for TCN Worldwide Real Estate. Hans has been an active broker for over 22 years in the San Francisco Bay Area and specializes in office leasing and investments. If you have any questions or comments please email or call him at (415) 765-6897. You may also check out his website,

Contact Us

Name must not be empty
Please provide a valid email
Message should not be empty


TCN Worldwide