News & Research Archive

Staying Positive Through Uncertain Times

Jul 28, 2008


We are now at the half way point of the year. You look at your original goals for the year and you are behind. Gas is heading past $4.00 a gallon. The news on all fronts creates more uncertainty and doubt about the future and you are a salesman.


Sounds familiar? Well, it is certainly easy to understand. We are in a society that is built around media that directs how we are suppose to feel. When was the last time you saw a positive headline in the newspaper? Are you telling me that there is absolutely not one positive thing that occurs in any one day worthy of being a headline? Why is it that news services today from the big new carriers CNN, CNBC and Fox only show disasters, economic bad news and mis-steps of our politicians instead of giving us something we can grab, be positive about and be “happy”. The answer to the media kings is that is not what we want as viewers. The news has to constantly shock us with negativity to get our viewing attention.


Russ Limbach made a statement on his radio show one day that maybe we would all be better off without the radio, the television news shows and get rid of our newspaper print and live without all of it. Since we virtually have no control over making a decision on any event that is being broadcast to us, if we are that powerless than why bother to get all excited and negative by watching and listening to such shows or read depressing news stories.


Our residential real estate slump can almost certainly be blamed as much on the negative media stories as the credit crunch. Both feed off each other. When the media began running stories of the possible collapse of the housing market people became worried and stopped buying for fear that a collapse was eminent.


A client of mine who works in a very uncertain market mortgage back securities is actually looking to expand in this market. When I asked him if he was worried about all of the uncertainty in the credit markets his response was that he does not follow the news he simply keeps working.  He went on to say so long as there is a secondary market there would be deals. In strong markets if you are not constantly working the business you will fail. In a weak market if you are not constantly working the business you will fail. He indicated that years ago he realized when he did listen to the news he was finding himself questioning his ability to be successful so he simply eliminated that threat to his success.


I have been a real estate agent now for 24 years. My production has always been stable and growing. I never let economy news affect my daily work habits and simply keep the pedal to the metal and kept driving.


It is very easy to not be positive with all of this down news, but remember good markets start when attitudes change long before markets do.


Written by: Hans Hansson


Hans Hansson is President of Starboard TCN Worldwide Real Estate Services as well as a member of the Board of Directors for TCN Worldwide Real Estate. Hans has been an active broker for over 23 years in the San Francisco Bay Area and specializes in office leasing and investments. If you have any questions or comments please email or call him at (415) 765-6897. You may also check out his website,

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