News & Research Archive

Become A Known Expert in your Field- Write Articles

Mar 25, 2010

Last month I was stunned to learn that over 55,000 people read my articles. This is an absolutely staggering figure given that my articles are not posted in any major publication. Today with the power of blogs, electronic news sites, Facebook, and other social media sites, anyone that wants to express an opinion or thought, can write an article and capture an audience.

Every month I write three articles. My articles include local real estate news, tips, some political commentary, and other commercial real estate related articles. These articles take time, but I have been writing them every month for over five years. Today all of these articles are archived on 22 different web sites that we support. Each article is also posted on a number of blog services, sent out to all real estate related news sources as a PR piece, and posted on a number of social media sites.

So why do I those this? Because it creates interest in me.  I am now an expert. As a result, I am constantly sought after for a quote, a comment, or some type of interview.  It is amazing where my stories end up. Last year a quote was taken by the Philippines major newspaper and The Wall Street Journal quotes me regularly along with The New York Times and Forbes.

All news sources are hungry for a story. Particularly as most news services are cutting back on their news departments and looking to articles like mine, for an angle to a news interest piece. It is even more important when you are in an important field like I am-commercial real estate, where there is a demand for stories, but a lack of news coverage.

As a sales-professional in any field-consider starting to write stories about your field of interest. Stick with it, the results will not be noticed overnight. Start posting your articles on blog services. Then, start looking for sites like mine, where we are willing to post your articles in exchange for posting ours. Start posting on sites like LinkedIn by finding groups that currently exist that you can join, that are hungry for content.

Anyone, regardless of experience can become a leader in his field virtually overnight with this plan. Not sure if you can write?  I have great ideas but my English writing is poor. Seek out good readers that can correct your articles or hire a ghostwriter, all are affordable today.


Written by: Hans Hansson


Hans Hansson is President of Starboard TCN Worldwide Real Estate Services as well as a member of the Board of Directors for TCN Worldwide Real Estate. Hans has been an active broker for over 25 years in the San Francisco Bay Area and specializes in office leasing and investments. If you have any questions or comments please email or call him at (415) 765-6897. You may also check out his website,

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